Xingrongyuan has accumulated excellent corporate culture and created a unique corporate soul. This is the precious spiritual wealth of xingrongyuan and the internal power to promote the continuous development of xingrongyuan.

 

Xingrongyuan culture concept system includes five elements: mission, vision, values, development concept and enterprise spirit. Among them, the mission answers the question of "why we exist", which embodies the lofty responsibility of xingrongyuan and is the internal driving force of xingrongyuan's sustainable development; the vision answers the question of "where we are going", which depicts the ideal blue map of all xingrongyuan's human struggle, which is the pursuit xingrongyuan must establish to fulfill its solemn mission; the values answer is "we The question of "how to do it" is the core of xingrongyuan culture, the value standard and basic belief that all xingrongyuan must believe in and stick to all the time; the development concept answers "what rules we follow", the general principle guiding xingrongyuan's operation and management activities, and the operation philosophy that must be followed in order to fulfill its mission and realize its vision; the enterprise spirit answers“ The question of what kind of inner attitude and behavior style we should have "is the team temperament and spirit style that all xingrongyuan people should have, and the extension of xingrongyuan's values at the level of employees' thinking and behavior.

Xingrongyuan cultural concept system


Xingrongyuan mission

Lead business progress and create a better life together

This is not only the significance and motivation of xingrongyuan as a commercial organization, but also the responsibility and obligation xingrongyuan must undertake. The mission of the enterprise is closely linked with the progress of business and social development, which expresses the value orientation of xingrongyuan in promoting the civilization and progress of the whole society and the lofty pursuit of xingrongyuan people.

 

Commercial progress is an important driving force to promote the country's prosperity and social development, and a better life is people's ardent yearning. As a red state-owned enterprise with glorious history, xingrongyuan has undertaken the national mission in different historical periods, and has always shared the fate of the country and the nation, making unique contributions to the national revitalization and social development. Looking forward to the future, xingrongyuan will strive to build an excellent enterprise with investor satisfaction, employee pride and public trust through continuous business success, and make new contributions in promoting social progress and realizing national rejuvenation.

Corporate vision

Become a global enterprise trusted and loved by the public

In the course of more than ten years, xingrongyuan has been following the trend of the times and history, seeking up and down, actively seeking change, seizing the opportunity and constantly transforming. The enterprise has always maintained its vitality and established a good reputation and outstanding goodwill. In the new historical period, xingrongyuan is in line with the trend and has high aspirations. It takes "becoming a global enterprise trusted and loved by the public" as its ideal blueprint.

 

Public trust and love:

Xingrongyuan should not only make the products and services of the enterprise favored and loved by the customers, the performance of the enterprise reassured and satisfied the shareholders, the cultural atmosphere of the enterprise made the employees happy and proud, but also actively fulfill the social responsibility, loved, recognized and appreciated by the public, and become the object of the same industry and even the enterprise community to emulate; not only create outstanding value for the shareholders and customers, but also It also creates satisfactory value for society and environment.

 

Global enterprises:

With the vision of global enterprises, xingrongyuan is required to strive to enter the stage of international competition, allocate resources and expand markets with a global perspective, and win business success in a free and open economic system with maturity and confidence. Xingrongyuan's industries should strive to establish a leading position in the industry, have an international level of talent team, management level, operation efficiency, corporate culture and product brand, establish international competitiveness and realize global development.

Sense of worth

Honest and trustworthy, performance oriented, people-oriented, innovative development

Honesty and trustworthiness are the core values of xingrongyuan and the foundation of xingrongyuan; performance orientation is the support of xingrongyuan's development and expansion; people-oriented is the purpose of xingrongyuan's value creation; innovative development is the power of xingrongyuan to meet the challenges.

 

Honest and trustworthy:

We should be loyal and patriotic, advocate fairness and justice, respect the law and discipline, respect the system, and stick to the bottom line of law and morality.

Abide by the spirit of business ethics and contract, safeguard the legitimate rights and interests of stakeholders, abide by commitments, and integrate knowledge with practice.

Advocate sincere and frank interpersonal communication, not only up, not arbitrary, to build a simple and transparent management atmosphere.

 

Performance orientation:

As a commercial organization, xingrongyuan's performance is the lifeline of enterprise's survival and development. Only by insisting on competition with strength, seeking return with effort and speaking with performance, can xingrongyuan continue to create value for the society.

Xingrongyuan emphasizes the "homogeneity" of performance. Performance is not only reflected in business scale and development speed, but also reflected in the improvement of organizational capacity, innovation of management mode, and cultivation of excellent talents. It is a comprehensive, balanced and high-quality performance.

A business without growth is not a good business, and a team without performance is not a good team. Performance is an important standard for xingrongyuan to select, employ, evaluate and motivate people.

 

People oriented:

Respect people's value, develop people's potential, sublimate people's soul, care and treat employees from life, emotion and growth, build a platform for employees to realize value, and share development achievements.

Comply with and meet the reasonable needs of human nature, advocate a positive, green and healthy lifestyle, and provide customers with high-quality products and services.

Acting with gratitude and humility, emphasizing balanced and sustainable development,